Contact 360: The single source of truth for your customer data.
Stop relying on brittle point-to-point integrations. We aggregate fragmented data across your stack, standardize formats, and flag duplicates for your approval. Keep your entire operation perfectly synced with one unified, reliable contact record.
The structural cost of fragmented data.
Every tool claims it holds customer data, but each view is only a fragment from one channel or moment. When data is split across systems, three structural problems appear: customer identities multiply, marketing and service lose context, and AI makes poor decisions from broken inputs.
Commerce, WhatsApp, email, POS, and loyalty each create their own customer ID. No one can confidently say those five IDs belong to the same person. Every cross-system decision starts by re-identifying the customer.
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Marketing does not know the customer just purchased, service does not know they just received a discount email, and sales does not know they already declined an offer last week. Every message carries missing or incorrect context.
AI orchestration, smart segmentation, and personalization are only as good as the completeness of the input. If the model sees only the last 30 days of orders instead of the full customer history, the output degrades with it. Garbage in, garbage out.
Unify, Build, and Distribute.
This is the core difference between Contact 360 and a typical analysis-only CDP. It is not just another warehouse. It is the shared operating data layer for the Gaxas platform, continuously collecting customer signals from source systems while feeding them to the applications that need them. As more sources and apps are added, no new ETL layer or sync schedule is required in the middle.
Turn signals into business engagement.
A unified profile is only valuable if it drives business outcomes. Here is how teams use Contact 360 to automate the right message, at the right moment, across every channel.
Build an at-risk segment from RFM and loyalty signals, then automatically trigger a coupon-led journey when the customer meets the criteria so high-value customers are reactivated before they disappear.
Use commerce browsing behavior and product interest to create category-based segments, then move customers with clear intent but no purchase into a relevant flow with a buy-now recommendation.
Use ownership, registration, and claim status to trigger the right service and sales follow-up, from pre-expiry reminders to post-repair satisfaction checks and accessory upsell moments.
The moment a support agent opens a WhatsApp conversation, they can see orders, warranty status, bookings, and previous issues in one view, without switching systems or asking the customer to repeat themselves.
Build live segments from participation state such as booked, attended, missed, or actively engaged, then trigger the right reminders, reschedule prompts, or post-event follow-up for each state.
Use interaction data such as opens, clicks, conversions, and unsubscribes to improve segments and channel choice over time, reduce fatigue, and find the next-best-message moment.
Common questions about the unified record.
What makes Contact 360 different from a typical CDP?
What kinds of data can Contact 360 include?
How do segments stay updated?
Do all Gaxas apps share the same customer identity?
How does Contact 360 work with AI?
How long does rollout take, and what systems should connect first?
How are privacy and security handled?
Want to see Contact 360 rebuild your customer record in practice?
In a 30-minute session, we can review your current data sources, recommend the right merge logic and segmentation model, and show how Contact 360 supplies the same record to Conversation 365, marketing automation, and Agentic AI.