Real-Time B2C CRM & Agentic AI for Modern Retail & D2C
Turn fragmented interactions into instant customer lifetime value. Gaxas is a unified data and application platform that merges physical store POS data, e-commerce transactions, and messaging channels into a real-time B2C CRM brain. Empower your brand with Agentic AI to drive smart clienteling, automated cohort tagging, and unified customer profiles—enabling frontline teams to trigger personalized outreach across WhatsApp, WeCom, and social channels with zero batch delays.
The Gaxas Hub & Micro-App Architecture
Build on an enterprise customer brain, then deploy what you need. Gaxas unifies your real-time customer profiles, data warehouse, and reasoning engines into a single centralized CRM Hub. Independent business applications function as lightweight Micro-Apps—acting as native Agentic Tools that your AI utilizes to automate offline-to-online (O2O) clienteling.
The Centralized B2C CRM Brain
Every Gaxas deployment starts with this core data foundation. Bypassing the rigid constraints of a monolithic legacy database, Gaxas utilizes a Zero-Middleware Centralized Data architecture. Every independent Micro-App feeds interactions natively and in real-time into the core pipeline, empowering the AI brain with sub-second context for high-precision clienteling.
Contact 360 (Unified Profile Foundation)
An identity resolution database that unifies online/offline store profiles and behavioral milestones into a single source of truth.
Conversation 365 (Core Messaging Pipeline)
The messaging pipeline integrated natively with WhatsApp, WeCom, and RED APIs to stream and capture customer conversations in real-time.
Real-Time Data Warehouse (Centralized Data Analytics)
A centralized analytical database that aggregates cross-channel store transactions instantly, feeding clean historical data to your frontline and AI.
Agentic AI Core (Platform Reasoning Engine)
The reasoning brain of your CRM. Processes customer intent, automates real-time cohort tagging, and generates smart clienteling tasks for your team.
Plug-and-Play Micro-Apps & Agentic Tools
In the AI era, the true bottleneck for enterprise growth is not deploying new applications, but seamlessly syncing data across every customer touchpoint. The distinct edge of Gaxas is our Zero-Middleware Centralized Data Sync. Each independent Micro-App connects natively with the centralized customer core. These apps function as actionable Agentic Tools that your Platform Reasoning Engine invokes instantly to orchestrate complex customer journeys.
Loyalty & Tiers Micro-App
Functions as an LTV automation tool for AI. Sub-agents can read consolidated profile history to calculate reward thresholds, upgrade VIP status instantly in the centralized database, and send personalized incentive offers via WhatsApp.
Configure Loyalty ToolBookings & Scheduling Micro-App
An automated appointment tool invoked by AI. Sub-agents natively handle chat reservations, match booking requests with therapists/consultants, update scheduling calendars, and dispatch automated confirmation links.
Setup Bookings ToolWarranty & Lifecycle Micro-App
An after-sales activation tool utilized by AI. Sub-agents identify product registration triggers, tag device models to unified profiles, and schedule hyper-personalized trade-in or service upgrades based on expiration thresholds.
Deploy Warranty ToolResolving Friction Across High-Touch Sectors
Generic CRM models treat skincare VIPs, high-frequency retail shoppers, and premium appliance owners exactly the same. Gaxas optimizes communications for your physical operational flows.
High-Repeat, Consultant-Driven Sales
Skincare relies on the personal touch. Our design brings the entire relationship history inside the frontline chat thread, giving sales consultants instant access to data to secure VIP purchases. Natively driven by Lead Orbit for high-touch VVIP clienteling.
- Consultant Churn Risk: Client histories are lost when staff resign using private chat accounts.
- Blind Retail Consultations: Store staff cannot see online Shopify purchase history or profile data.
- Unified Chat Console: View WhatsApp threads and complete profile data side-by-side inside one workspace.
- SKU-Triggered Reminders: Set automated beauty routine refill reminders based on past order intervals.
High-Volume, Zero-Lag Campaigning
D2C requires speed. Integrating Shopify and retail POS systems directly allows Gaxas to sync audience segments instantly, recovering sales on preferred messaging channels with zero friction.
- Delayed Segment Exports: Manual customer spreadsheet exports delay campaigns and miss purchase intent.
- Disconnected Notifications: Cart recovery alerts are isolated from real-time stock and checkout states.
- Sub-50ms Sync Latency: Stream POS and e-commerce data instantly to capture high-intent buyers.
- In-Chat Checkout Links: Send automated WhatsApp cart recovery messages containing direct, secure checkout links.
Post-Purchase Product Lifecycle
Don’t let post-purchase relationships stop. Turn warranty registrations into active channels that nudge customers toward upgrades before their coverage expires.
- Siloed Warranty Data: Registrations live in isolated databases and cannot be used for active marketing.
- Missed Upgrade Windows: Staff miss key upsell opportunities because coverage dates do not sync with chat tools.
- Instant QR Registrations: Unify customer profiles in Contact 360 immediately upon product QR scan.
- Automated Lifecycle Nudges: Trigger automated WhatsApp renewal reminders 30 days before coverage expires.
High-Touch Pre-Arrival Preparation
Hospitality thrives on anticipation. Integrating booking schedules natively with communications ensures guests receive details on time, and allows staff to prepare instantly.
- Isolated Reservation Silos: Booking platforms do not connect to marketing systems, causing missed guest engagement opportunities.
- Low Survey Response: Email feedback requests sent days after departure yield very low response rates.
- Pre-Arrival Preparation: Trigger WhatsApp check-in and preference flows 24 hours before arrival.
- Post-Departure Surveys: Send automated WhatsApp feedback requests one hour after checkout.
Integrated Appointment & Staff Maximization
Highly dependent on appointment scheduling and staff utilization. Gaxas reduces empty slots, routes high-value package leads via Lead Orbit, and brings wellness histories into the central timeline.
- Shattered Experience Records: Disconnected apps hide client service history, booking details, and loyalty status from staff.
- Appointment No-Shows: Manual reminders fail to prevent empty salon slots and lost therapist time.
- Unified Therapy Console: Unify booking status, client loyalty tiers, and therapy profiles inside the chat panel.
- 1-Click Rescheduling: Send interactive WhatsApp confirmations that let clients reschedule with a single tap.
Unified Profiles. High-Performance Data Warehouse.
Your AI is only as good as your data. Legacy architectures rely on nightly batch scripts to transfer transactional data to analytical tools, leading to lagging campaigns and obsolete profiles. Gaxas deploys a dual-layered database engine built for native event stream processing, ensuring real-time data synchronization and zero-middleware connectivity.
Contact 360: Real-Time Identity Engine
Merges disjointed phone numbers, email addresses, order histories, Shopify customer IDs, and social handles into a single golden profile. Acts as the zero-latency runtime database powering your active WhatsApp workflows, live chat sidebars, and loyalty points calculations.
- Real-time event broker distributes clean customer profile events in milliseconds, bypassing slow webhooks and complex external data engineering.
High-Performance Data Warehouse
Streams millions of historical customer touchpoints, transactional logs, and messaging histories directly into a centralized analytical data warehouse. Powers instant RFM segmentation, behavioral cohort analytics, and executive business dashboards with zero database locks.
- Sub-second execution speeds of complex cohort models directly fueling Agentic AI suggestions.
Measured Operator Outcomes
No vanity metrics. Gaxas delivers real-world performance increases verified by high-growth APAC commerce teams. Hover over any card to view the underlying operational justification.
Sync Latency: Gaxas streams POS and online transactions directly to the central data warehouse. Dynamic segments update in under 50ms, launching automated messaging instantly without waiting for manual spreadsheet exports.
18.5% Recovery Rate: Gaxas links checkout abandonment events directly to automated WhatsApp messages with dynamic checkout links, reaching high-intent APAC shoppers on their preferred channel to maximize recovery rates.
AHT Reduction of 42%: Gaxas displays complete Contact 360 profiles inside the frontline chat sidebar, enabling service agents to resolve inquiries on first contact without toggling between disconnected legacy database platforms.
+24.8% via Warranty Nudges: Gaxas activates warranty registrations by triggering automated WhatsApp reminders 30 days before expiration. Frontline teams present personalized upgrade offers at the optimal customer lifecycle stage.
The Gaxas Operator Workspace
See how Contact 360 identity profiles and Conversation 365 communication flows work in perfect harmony. Click the "Pay via Secure Link" button to simulate Vanessa completing the transaction on the payment page and witness the real-time event updates.
Gaxas Workspace • Live Operational View
Contact 360 Core Sync: ActiveVanessa Tsang
Gold VIPPlatinum VIPCustomer ID: GX-8902-HK
Active Customer Event Timeline (Today)
Vanessa upgraded to Platinum VIP. Loyalty system triggered birthday reward acceleration.
Order #INV-89201-VT: HK$1,800. Sync to Contact 360 & Data Warehouse complete.
Booking verified via frontline app at Central Flagship store.
"Loved the scalp mapping! Consultant was highly professional."
Reward triggered automatically by completing Booking & Survey events.
Product SKU: AirPro Hair Styler (S/N: GAP-89201)
Official WhatsApp Business Channel
Connected • Active SLA Router (SLA target: <10m)
Hi Vanessa! Thank you for registering your warranty for the AirPro Hair Styler. We have credited 500 Gold VIP points to your profile. Since your birthday is next week, here is an exclusive HK$200 voucher for store checkout! 🎁
Hi! Thank you so much! I loved my scalp mapping analysis at your store today. Is the Private Skincare Ritual Set available for immediate home delivery? If so, can I pay directly inside this chat?
Absolutely, Vanessa! I have reserved one of our highly limited VIP Private Skincare Ritual Sets for you at our warehouse. I’ve pre-applied your HK$200 birthday discount voucher to this order. I have generated a secure checkout link below. Please click the button to complete your payment on our secure page!
VIP Private Skincare Ritual Set
Includes: 1x Deep Purifying Cleanser, 1x Restorative Essence, 1x Intense Renewal Cream.
Payment of HK$1,800 received securely via Gaxas Billing Link (Visa/Apple Pay). Invoice INV-89201-VT marked as PAID.
Frequently Asked Questions
Everything you need to know about the Gaxas event-driven B2C Real-Time Customer Growth Engine and how it connects with your current technology stack.
We already run our online store on Shopify/Magento. Do we need to migrate our database to use Gaxas B2C CRM?
- Zero Migration: Natively sync transactions, product catalogs, and customer profiles in real time.
- Co-existing Hub: Your e-commerce engine remains the transaction ledger while Gaxas runs the engagement.
How is Gaxas different from global enterprise suites like Salesforce or HubSpot?
- Native WhatsApp Core: Chat directly from our official shared inbox without unstable plugins.
- Modular Architecture: Connect loyalty, bookings, and messaging on one canvas without expensive IT middleware.
Can we start with just one Gaxas app, or do we have to implement the whole platform at once?
- Start Small: Resolve immediate pain points by deploying just our WhatsApp Shared Inbox or Loyalty.
- Plug-and-Play Scale: New applications instantly access existing Contact 360 customer profiles with no coding.
What is Lead Orbit, and how does it fit a B2C brand that doesn't run a standard B2B sales pipeline?
- VVIP Clienteling: Turn high-intent chat inquiries into guided follow-up tasks for your store consultants.
- Staff SLA Alerts: Set response SLAs for new sales inquiries, ensuring luxury leads never drop.
Discover the Gaxas Event-Driven CRM
Stop wrestling with fragile third-party integrations, manual spreadsheet exports, and delayed marketing lists. Book a personalized demo to see how our Real-Time Customer Growth Engine can transform your retail and D2C operations.
No long implementation delays. Start with one application. Go live in days.